Oversized Printing Solutions for the Real Estate and Property Management Sector

Signs prompt people to act. Many shoppers have walked into a shop they’d never noticed before because of a sign, and almost everyone has bought something because of one.

Signs also shape how people see a company. More than one third of people make assumptions about a business’s quality based on the kind of signs it uses.

In real estate and property management, signs and banners offer several other advantages besides prompting action and shaping perceptions.

Custom real estate banners and signs meet people where they are. If someone is walking through their neighbourhood and passes a “for sale” sign in someone’s garden, that sign connects with them straight away. They then have a choice based on what they want. They can ignore it because it doesn’t apply to them, meaning they’re not looking to buy a house. They can note the details and share them with others, or they can note the details and contact the agent to find out more. In some cases, a sign outside a house or block of flats can give people information they wouldn’t have come across online.

Speaking of information, signs tend to pack a lot in. A banner hung outside a block of flats can tell people what’s available, what the price range is and who to call. Real estate signs can also include appealing details, such as amenities and features, to encourage people to take action.

When people are buying a house or looking for a rental, they can feel a bit lost and unsure. Both buying and renting can be complicated. A sign can give people the instructions they need to take the next step with confidence. Those instructions can be as simple as “Turn right here!” or more detailed, such as “Submit your credit application today!”

As mentioned above, signs are often a person’s first introduction to a business or estate agent. Through the signs you create, you can communicate a lot about your company’s quality, sense of humour or overall approach.

When a house goes up for sale, a yard sign is often one of the first indicators that it’s on the market. Yard signs come in a range of styles and can be mounted on various supports and frames. In some cases, you can attach riders to the main sign to give people updated information about a home, such as the date of an open house, or to highlight its special features or amenities.

Banners are very eye-catching and are ideal when you have plenty of information to share with passers-by. Property management companies can use large format vinyl banners to advertise their properties and highlight available flats. Estate agents hosting open houses can use banners to promote the event to anyone walking or driving past.

Directional signs help people find their way through buildings or to a destination. If you’re hosting an open house, you can strategically place several signs near the venue, with arrows pointing the way. If your property management firm or estate agency is based in shared office space, directional signs can help clients locate your offices with ease. Inside the properties you manage, directional signs can guide people to the leasing office, gym and other shared facilities.

Open house signs can sit inside an H-frame or A-frame and are usually portable. You can place one outside a property on the day of an open house to draw in visitors, and set similar signs at the end of the block or street to help people find their way.

If you manage a property with large windows, don’t underestimate what window graphics and decals can do to promote what’s on offer. As decals can be removed and reused, they’re ideal for promoting limited-time offers, such as a first month’s rent free or a seller who will cover closing costs.

Office signs make your estate agency or property management company look professional. They’re also essential for letting people know they’ve found the right place. There are a few ways to use them. You can put up a large sign near the entrance to your building’s car park, or hang one on the front of the building itself. Inside, signage can guide people from the lobby to your office space. Once they reach reception, a final sign can confirm they’re at the right door.

The average person in the U.S. spends around one hour a day in their car, which works out to roughly seven hours a week of being a “captive audience”. A vehicle wrap can be an effective way for a property management company or estate agency to connect with people while they’re on the road. A full wrap covers the whole vehicle so the information is visible from every side. Alternatively, a partial wrap can display your business details on the back of your car or van, or just on the sides.

Signage isn’t only useful for existing homes. It can also help companies building new properties that want to show them off to potential buyers. Large format construction renderings give buyers or renters a preview of how the finished property will look, and can encourage them to make an offer before all the units are snapped up.

Sometimes it pays for a property management or estate agency to attend trade shows or conventions to meet new clients. A trade show can be a good way to find landlords looking for property managers, while conventions or expos can be ideal for reaching buyers or renters in a particular area. A large trade show display can help draw visitors to your stand.

Like banners and outdoor signs, flags are a good way to catch the attention of passers-by and share essential information about your property. You can use flags to advertise an open house or to outline the types of flats available and when they’ll be ready.

When it comes to designing your real estate and property management signs and banners, you don’t have to go it alone. The experts at Xpress Print will work with you to create signage that captures your agency’s or company’s personality while presenting information that’s practical and easy to read. Here are a few best practices to keep in mind when creating and designing real estate signage with us.

What goes on your signs depends on your goals. If you’re advertising an open house, all you may need is the words “Open House Today”. But if you’re letting people know a house is for sale, you’ll want to include the agent’s name, the company name and contact details such as a phone number or email address.

It’s important to include your company logo on the sign, whatever your goal. Using your logo across all your signage creates a sense of unity. It also helps people quickly recognise when a property belongs to you.