Gyms & Fitness Signage

GYM AND FITNESS SIGNAGE

Gyms and fitness businesses, including yoga studios, spin classes, boxing gyms, Pilates studios, dance studios and CrossFit gyms, want their marketing to look good and be easy to understand. Around their premises, signage gives them plenty of chances to tell clients about the services and programmes on offer.

Window graphics, for instance, can catch the eye of people walking past and turn them into new members. Xpress Print is known for high-quality display graphics of any size, backed by our creative team and state-of-the-art printers.

One report found that gym membership in the United States has reached an all-time high. Roughly 20 percent of South African adults hold a fitness membership, and the health and fitness industry earns about R300 billion a year, growing at around three to four percent annually. To win a bigger slice of this thriving market, consider investing in eye-catching signage that promotes your fitness centre and its many benefits.

TYPES OF SIGNAGE FOR GYMS AND FITNESS CENTRES

Here are a few types of signage you can use to boost your fitness centre:

ADA SIGNAGE

Making your gym or fitness centre welcoming for people with disabilities matters. ADA signage that meets the South African With Disabilities Act makes it easier for people to identify areas and find their way around.

ADA standards require public buildings to provide certain information to people with visual impairments. This includes raised signs on lift buttons and signs showing where lifts and restrooms are, among others. Xpress Print’s ADA signage is guaranteed to be ADA-compliant.

ARCHITECTURAL AND GLASS FINISHES

Many gym-goers love modern, stylish gyms with plenty of elegant glass panes for visual appeal and natural light. However, glass can also reduce members’ privacy. If passers-by can peer through the window and see clients puffing and sweating, members may be far less keen to exercise, particularly if they are new to fitness.

Architectural and glass finishes can help. Glass finishes, especially privacy glass, keep the light benefits of large panes while providing attractive screens that shield gym users from prying eyes. Natural light can still come in from above, but people at street level stay out of view.

Architectural and glass finishes offer other advantages too. They provide attractive artwork for members to enjoy and for potential clients to admire from the street. They make your building bright and inviting for new clients.

BANNERS

Custom banners can make a gym or other fitness centre look bright and cheerful. Many people, especially new clients, may find walking into a gym intimidating. Colourful, upbeat banners that welcome them into the lobby can ease that feeling. Bright colours and a friendly design or message can encourage both new and existing clients.

DECALS

Much like banners, custom decals create a welcoming atmosphere for fitness clients. Your centre can use door or window decals to spell out inviting messages or add personality with fun graphics. Even tired or unsure clients are likely to smile as they walk through a front door covered in bright, uplifting decals.

DIRECTIONAL SIGNAGE

For newcomers and occasional visitors alike, walking into a gym can feel confusing, even overwhelming. Clients may simply want to do half an hour on the elliptical, yet face a bewildering row of weight machines. Or they may need to get changed but have no idea where the changing rooms are. Directional signage helps patrons feel more comfortable and confident in a complex facility by clearly showing where to go.

FLOOR GRAPHICS

Give your gym’s wayfinding a lift with colourful, engaging floor graphics. Directional wall signs are useful and to the point, but vibrant floor graphics can add personality to your fitness centre. Is your athletic facility part of a university whose mascot is a bobcat? Lead patrons to the restrooms with a trail of cute cat paw prints. Or show clients the way to the swimming pool with a path of bright blue waves. Whichever imagery you pick, your clients will appreciate the helpful directions and charming designs.

TRADE SHOW DISPLAYS

A trade show booth for your fitness centre is a great way to promote your exercise brand and draw in potential clients who might never have found you otherwise. Custom signage helps here too. Use event tents, bright flags and table covers to make your booth stand out and grab attention, even in a busy hall. You can also make custom stickers as giveaways — add your contact details so guests can find you easily around town or look you up online.

WALL MURALS

Wall murals are a great way to boost the visual appeal inside your gym. Create a seasonal display, showcase a calming natural scene or add a fun, eye-catching mural for your clients. Something enjoyable to look at while they exercise makes workout time pass more quickly and helps patrons build positive associations with their routines.

Using murals to create a lively, positive environment also makes it more likely that patrons will enjoy their gym experience and want to return — or even sign up for more options.

WINDOW GRAPHICS

Window graphics help you improve the look of your facility both inside and out. Indoors, use them to brighten up window space and spark your patrons’ imaginations as they work out. Outdoors, use them to advertise short-term discounts, promote fitness activities like yoga or rock climbing, or remind passers-by you’re there with a cheerful slogan or gym-themed joke.

BENEFITS OF SIGNAGE FOR GYM AND FITNESS CENTRES

Attractive custom signage benefits fitness facilities in many ways, including:

• Interest generation: Custom signage helps your gym or boutique fitness centre stand out and catch the eye of potential new clients. If all people see from outside is a bare facade or people grunting and sweating behind the windows, they may not immediately appreciate what fitness and exercise have to offer. A bright, charming exterior full of attractive fitness graphics makes the gym look fun and appealing and sparks interest.
• Information: Giving gym-goers accurate, helpful, quality information is vital, so they know what to do, where to go and how your facility can improve their daily lives. Use creative fitness signage to display your opening hours, rates, seasonal specials, class types, timetables, workout benefits and more. Signage can also give patrons a clear, eye-catching way to find their way around the building — to the cardio room, a kickboxing class or the restrooms and changing areas.
• Safety and hygiene reminders: It’s also important to remind patrons about basic safety and hygiene practices in the gym. A hand-written or printed paper sign will do, but bright professional signage stands out and gets critical information across more effectively. Whether you want clients to lift with a partner, keep personal items away from the treadmills, wipe down equipment after use or use towels to keep equipment clean, custom signage can help. It makes your point boldly and professionally, in a way patrons will notice and heed.
• Promotion of specials: If you have a New Year’s special to encourage fitness resolutions, or you’re offering class packages so new patrons can try different options, make sure the word gets out with attractive, attention-grabbing signage. Outdoor promotional signage is an excellent way to draw in new clients, and indoor signs can encourage existing clients to upgrade their membership for even more fitness rewards.