Custom Event Signage
Your business print experts
XPRESS PRINT SOUTH AFRICA
Custom Event Signage
Experienced event planners understand how important it is to create a look that draws guests in. Today’s wide range of signage options gives you everything you need to design an inviting space that impresses attendees and leaves them with a good impression of your company. With so many choices available, it pays for event planners to know each type of signage and what it can contribute to an event.
To help you learn more about bespoke event signs and graphics, we’ve put together this short guide to signage and graphics.
★Benefits of Using Event Signage
When you’re thinking about signage for your next event, it helps to know the main advantages it offers. Here are some of the key ways event signage can work for you:
✔1. Event Promotion
To build awareness of your event and encourage people to attend, event graphics and signs are the way to go. Before the day arrives, getting people keen to come along is essential. One of the most effective ways to do this is to place signage and graphics where your target audience will see them. Well-positioned signs spark interest in your event and make people more likely to attend.
⚙2. Customised Decorations
Once the event is underway, signage and graphics can supply the decor for the space. With eye-catching event graphics, you can dress up walls, floors and other key areas with designs that make the venue feel like your own. Attendees will enjoy a more immersive experience, as the decorations add character and set the mood.
💡3. Sponsorship Opportunities
If you plan to have sponsors, custom event signage provides the space and materials needed to give them a chance to advertise. As well as attractive graphics, you can display sponsored messages on your signage. Sponsorships can help cover the cost of your initial signage investment and may even earn you a profit. For a business-minded event planner, adding sponsored messages to custom event signs is an obvious move.
🎯4. Wayfinding
Directional signs make sure attendees know exactly where to go once they’re at the event. From the moment guests arrive, wayfinding signs guide them to parking and show them how to find the entrance. Because the signs are so helpful, attendees have a positive experience from the outset and aren’t left wondering how to reach a particular part of the event. By preventing confusion, you give your event a strong start.
🚀Popular Event Signage Options
Several types of signage are widely used at events today. Whether you’re after corporate event signage or something more laid-back, the options below could be just what you need:
📋1. Event Graphics
Event graphics is a broad term that covers a number of graphic types commonly used by signage specialists at events. Popular examples include backlit signage, interactive or experiential graphics, temporary dance floors and step and repeat banners. Many of these will encourage attendees to get involved, helping them make the most of your programme. Using event graphics gets more from your signage and helps create a memorable event.
🌟2. Banners
Indoor and outdoor banners both catch attendees’ eyes and make the event feel like yours. Outdoor banners can hang above your entrance, carrying striking imagery and messaging that welcomes guests. They can also be fixed along building façades or to lamp posts to brighten walkways and build interest before the event opens.
As well as outdoor options, indoor banners can be hung above stages or displayed on free-standing banner stands throughout the venue. Interior banners serve both informational and decorative purposes, which is why event planners often favour them.
📌3. Decals
If you’re hiring an event space or only need temporary signage, custom decals are among the best choices available to event planners today. Decals can be applied to all kinds of surfaces, including floors, walls and windows. Their flexibility makes them a popular pick for planners who want to lift the look of an event without overspending. They’re easy to apply and remove, yet they remain durable.
✅4. Wall Murals
Wall murals are among the most detailed and striking event graphics available to businesses today. They let event planners stamp their identity on the space. You can showcase your organisational culture, spotlight the purpose of your event, highlight your company’s past successes and much more. In terms of signage, they offer some of the best returns, looking professional while also showing off your company’s personality.
🛠5. Event Tents
For events held outdoors or on a large conference room floor, custom event tents offer real value to the organisations that use them. Branded event tents are ideal for dividing off certain areas of the venue and drawing attention to them. Some event tents include sidewalls alongside their canopies, giving you a generous canvas for your message and branded graphics.
Event tents are particularly useful for outdoor events, as they help keep staff cool and shaded on a hot day. They can also be used outdoors to set up specialist areas, such as a medical tent, concessions area, VIP lounge and staff meeting “room”, among other options. Whether indoors or outdoors, a branded tent delivers strong practical value without compromising on looks.
📈Make Your Event Stand Out with Custom Signage from Xpress Print
The best event planners know how much attractive, on-brand signage can transform an event and make it unforgettable for everyone who attends. For top-quality signage on the market today, consider working with Xpress Print.
Turning your creative ideas into reality is our speciality
We can guide you through every part of your business needs, whether that means building a new brand identity or stationery set, planning your next marketing campaign, producing large banners or posters, or designing your annual report
Design Consultation
Xpress Print can be relied on for expert advice, cost-effective solutions and a level of creativity that goes beyond what you may have expected from Xpress Print.
Our graphic designers will work alongside you to produce artwork that truly reflects your business, and we’ll deliver high-quality results quickly and efficiently.
It all begins with the initial Design Consultation. Bring us your ideas, or simply a blank page to start from scratch. Either way, we’ll work with you to develop designs with the WOW factor
Branding & Logo Design
A brand identity should clearly present your business to the market. It’s vital that it communicates the right message about who you are, what you do and what you stand for. Your signature look, colours and feel are what make your brand instantly recognisable to your customers.
Our Brand Identity briefing process looks at the key information about your business. Whether you’re a start-up in need of a branding strategy or an established business ready for a fresh look, the team at Xpress Print is ready to help.
Marketing Design Services
Need engaging marketing collateral to support your company’s marketing and sales efforts? Our experienced designers create collateral tailored to your business needs. Whether you’re launching a new brand or product, generating sales leads or backing up your sales team, Xpress Print has the experienced design team to help. Working closely with you, we’ll create distinctive, impactful product brochures, promotional flyers, direct marketing materials, retail collateral, posters and banners, and promotional products that meet your marketing goals.
Corporate Stationery Design
As a leading name in the print industry, Xpress Print brought digital printing to South Africa back in the 1960’s. This changed the way print jobs were produced, in terms of cost, speed and quality. Xpress Print‘s cutting-edge digital printing technology delivers crisp black lines and bold, vibrant colours. Our digital presses can handle most paper sizes and weights.
Special Event design
Whether you need high-volume retail catalogues or glossy full-colour magazines, Xpress Print can handle all of your offset printing needs. Offset is the most common method for commercial quantities because it lets large runs be printed quickly while keeping colour and ink density consistent. The result is a reliable, high-quality image with rich, dense tones.
Website & eMarketing Design
Smart use of colour can make your print materials, and your business, stand out! As your local experts, Xpress Print can help you find the right solution for your colour print job. Xpress Print has carefully sourced some of the best inks in the industry for a wide range of applications. The paper you choose also shapes the quality of the finished product, and your local Xpress Print expert will advise you on the most suitable paper stock for your job.
We're your business print specialists
At Xpress Print, we have 10 years of experience in the print industry and have built a reputation for fast, personalised service and high-quality print and design. Our printing facilities, design skills and service standards have helped thousands of businesses grow. With Centres across the country, you can access a print specialist near you.
info@expressprint.co.za
067 741 0422
